i find this commercial so inspiring. i think it's because a huge part of me wants to go on an epic adventure. one of the best parts of my summer was when one of my best friends came to visit me when i was staying in halifax and we rented a car and just drove. we ended up stopping on the side of the highway, jumping the guard rail, and swimming in the ocean. it was so amazing! this commercial captures that feeling exactly. it is shot so beautifully, you don't even care about the features of the car, you just want to be where those people are.
the only problem i had with this commercial was that i didn't remember what the brand/model of car was. for days i kept searching chevy cruze on youtube because i thought that's what the ad was for... maybe a slight problem?? lol so, while this commercial is stunning and makes you feel free spirited and adventurous, can you really say it is effective if you don't remember what brand it was for? maybe it is just me, because i was so stoked seeing the surfing, that that's all i could think about haha! anyone else have any opinions on this ad?
a couple more ads from the campaign, which speak more to the features of the car, while still capturing the same visual feeling
if anyone knows which agency created this campaign, please let me know, so i can apply for a job there immediately haha! :)
have a good weekend! and happy reading week!
soph
owww yeah love them too! such feel good heart warming adds. I think maybe if you were in the mist of thinking about a new car maybe the brand would have stuck a little more. It is called an explore which fits the ad and seems 'fordy' but also kinda typical suv.
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