free hugs! ... i mean... granola bars

well hello there! it certainly has been a while since my last post. with our portfolio show a mere 8 days away, i am surprisingly prepared. i am just waiting on two campaigns (one is in the works now) to put in, get my book printed and off we go! i really don't know why i'm so calm, everyone in my class is understandably scrambling to get everything done. must be florence's new album keeping me sane. i'm gonna go with that :) and... if anyone hasn't heard it... GO do that now! it is beautiful. what else can we expect from miss welch? 


this is my new dancey song: 
"spectrum"

anyways, all that aside, what i really wanted to write about was a wicked piece of DM i received in the mail last week. about 1.5 months ago, i found a promotion on the Kashi website where all you had to do was fill out your information and they would send you a free bar. i filled out the info, choosing blackberry as the flavour i wanted to receive. i pressed "send" and then forgot about it. i was only reminded when i saw the commercial which talked about the promotion, as well as the fact that if you didn't like it, the spokes-dude would eat the box. THE BOX! ew. well, knowing Kashi products very well, i knew that i would most definitely enjoy my free sample when it arrived. 

it was after one long tiring day at school when i checked the mailbox on the way in. low and behold... a box from Kashi! was i ever pumped

that was the front of the box, note the little bite mark die cut in the bottom right corner. such attention to detail! 

i opened up the box to find my blackberry bar tucked in there along with some info about the product and a call to action to visit the website, and i'm pretty sure you were supposed to vote for your favourite flavour. which i didn't do, not going to lie.

so i pull out the granola bar to eat it asap (i was starving) and omg! underneath is a coupon for a FREE BOX! baaaaah! ok all you fellow poor college students know how hard it is to afford healthy food when you have no money, so this was awesome for me to get! those kashi bars are like 5 bucks per box, so this was like christmas to me :)

all in all, i thought this was an aaaaawwwweeeeesssoommmeee thing for Kashi to do! way to tie in the tv spots, the online as well as drive future purchases with a free coupon. i was so happy, i told everyone about it. great word of mouth starter. so last week, when i went to buy groceries, i brought my coupon and got me some free granola bars. i was one happy camper thats for sure! one thing i am insanely curious about is how big their budget is. i can't even imagine how freaking expensive something like this must have been to execute. i really hope it pays off for them, Kashi is a great company that makes yummy healthy food. love it. 

that's my advertising-y bit for now :) 

also, just updated my website today, everyone please check it out! sophiehebert.ca

8 days till portfolio show! follow @CABAInterns2012 and use the hashtag #lastinterns

humberportfolioshow.com

happy daylight savings day 

soph

listening to: never let me go - florence + the machine