green light

wow. i feel like the past couple of weeks, i have only had one speed. GO! so much has been going on and i feel like i haven't even had a sec to sit down and write about it. well, let's see... got my first paycheck from the yacht club whooo! not like it wasn't gone in 1 day when i went grocery shopping or anything, but still, it is rewarding to see the results of your work :)

in ad centre, we presented a pretty wicked campaign for lululemon. jacoub brought in an art director from grip, joel, whose sister i believe he said, worked in a high up position at lulu so like, no pressure or anything haha. anyway, it went well, and they said the copy was good so i was stoked! here's one of the print ads:

to see the rest of my campaign, check out my portfolio sophiehebert.ca

on the 19th, my friend vanessa and i took part in the globe and mail young lions competition. we got the brief at 9am on the saturday. it was for the stephen lewis foundation. they raise money and give it to grassroots organizations in africa helping communities deal with HIV/AIDS. they really are doing great things and it was exciting to be able to feel like we were maybe making a difference, even in the tiniest way possible! the brief was a bit hard to crack, as the target was extremely broad, and it had about four single-minded-thoughts... but i think we came up with something good! went to bed at 7am, just as russell was getting up to go to work lol

sunday we spent all day working on our typography project, a type heavy ad for clairol nice 'n easy root touch up. let me just say, gluing fake hair into letters on a page is extremely hard and not something i recommend for a sunday afternoon! anyways, that project was due yesterday, and all the sleeplessness paid off - i think it turned out really well!

needless to say, with all of this going on and many hours of sleep lost, i was beginning to lose my steam as the projects kept piling up. then, yesterday i got some good news.

a few weeks ago, i had applied to the adlounge next gen dinner series. it's going to be this big dinner with creative directors and people from ad agencies, pr agencies, and marketing communications in general. aka amazing networking opportunity! the application was pretty intense, which it should be, when trying to choose only about 60 people for such a great opportunity! so i dove in and filled it out. sent it off and sort of put it to the back of my head. anyways, last night i found out that i have made it to the next round! i have an interview on monday at 9:30 on king st. i am excited and nervous at the same time, but hey what do i have to lose? and i'll be meeting my friend allison afterwards for lunch (she has an interview at blammo the same day, go girl!!!) so at least if it goes really badly, i can comfort myself with a lovely vegan noodle bowl from fresh :) wish me luck!

today, after some running around and getting stuff printed for my book for monday, i went to school to work with my group on our upcoming ad centre campaign, for the mitsubishi imiev. i don't want to give anything away yet, but i think it is going to be really dynamic and interesting! stay tuned for deets :)
then, off to class for a presentation by TBWA president, Jay Bertram. man, that guy loves his job! TBWA sounds like a wicked awesome place to work. their philosophy is really interesting, and it seems like they have a lot going on right now. i never really thought about working there, i guess because huuuuuge agencies sort of intimidate me?, but the way he talked about it made it seem like everyone was really close and supportive. they are definitely on my list now ;) as part of his presentation, Jay went through a series of points on why advertising is exploding now, why it is the best time to be getting into it, and why it is the best job ever. like i needed more convincing? anyways, after that i squealed (in my head lol) just thinking about the future. i know, really cheesy, but i am beyond excited to get out there and start doing this for real!

now i'm home, not having started my essay for my politics elective, and room not cleaned, but i am in my pj's and ready with a cup of tea for a new episode of grey's anatomy! i'm feeling pretty happy that all the stress i was feeling is slightly lessening. it's still there, and will probably escalate again next week as we keep getting more assignments, but all i can do is think about the positive things and countdown to summer!!! going to guelph this weekend, so i think that will help me chill out big time... then back to it on monday! :)

hope everyone is doing well and not getting too stressed out! school is almost over guys, we got this!!

soph

listening: you - the pretty reckless

new faces

today was a great day! i woke up at 10, which much to my dismay, was actually 11. oops! i had to rush, as i was supposed to be downtown by 1, meaning i would have to leave at 12. what was this engagement i was rushing off to you ask? one of my friends, amalia, has just moved to toronto for a 3 month internship at  a pr agency (i think she said it was called rocket public relations, but don't quote me on it!) we worked together at the good old real canadian superstore a few years back, and now she's here in the big city whoo! super excited for some summer shenanigans and backyard bbqs at her house in little india!

we went to one of my fave restos fresh on spadina. i ordered some mango pomegranate juice, which was basically summer in a glass. it was so refreshing! to eat, i had the jerusalem bowl on soba noodles. this was actually SO SO good! i got this description off of their facebook page: Jerusalem Fresh Bowl, where vegetables gather to hug each other♥ Hummus, grilled spinach, tomato, cucumber, parsley, red onion, sunflower sprouts, olive oil and tamari, mixed herbs, lemon and chili powder. 


can you imagine something yummier than that?! this pic i found on flickr doesn't do it justice:

man, mix that all together and it's heaven! i couldn't even finish half so i packed up the rest to go. then we shopped around queen street, finding this super cute vintage store across from urban outfitters (i forget the name, someone help me out!) i was so tempted by sweaters and menswear woolen pants... oh right, it is springtime. i find myself always wanting to wear the opposite season's appropriate attire. onesies in the winter, sweaters in the summer... so discombobulated! anyways, i put off the temptation for knits that would make me look like a 60 year old grandpa, and instead, found a shirt for st patties day, a lovely green/white striped number from forever 21, some clover hair clips, and a pair of faux reading glasses (my friend allison has the same ones and they are just so fun!) 

so we'll have to coordinate so we both don't wear them to school on the same day. i know, i know, these glasses are soooo stereotypical "creative person" slash "nerdy hipster" but i like them and i don't care what anyone else thinks! my roommate met me at dundas for this shopping adventure, then we got a nice bottle of vino for thursdays festivities and she picked up some keith's for her boyfriend's visit starting wednesday! needless to say, the commute home was tiring, carrying all this extra crap. 

enjoyed my lunch leftovers for dinner. i basically got nothing accomplished on the school front today, but lots of other stuff got done! i finished the night having a really nice long skype with one of my best friends, jess deeks (shameless plug http://jessicadeeks.com/ she is an amazing photographer!) cut up a watermelon for breakfasts during the week and lit some candles and just chilled. making a mental list of everything i have to do tomorrow... laundry gaaaah! no socks! forgot to change my fish's water as well poor baby. also, something to get excited about! young lions next saturday! my supertalented art director vanessa and i are so stoked for this! we've been planning our food for weeks. poutine on spicy fries. it is going to be so rad. anyways, it's one in the morning and i'm rambling and definitely not saying anything that anyone would find remotely interesting! lol so goodnight everyone, hope you all had a fun weekend! and have some wicked st patty's plans ;)

soph

listening: dance dance dance - lykke li and bon iver

fresh

today is the day i start a new notebook. i love starting new notebooks because you have an opportunity to make something from nothing. the blank pages are like an invitation to write down your thoughts and scribbles. i only started really using a notebook this summer when i was interning, so i'm only on my third one. i'm too poor for moleskines, so i bought a 4 pack of hard cover black ones from curry's. looove them! the best notebooks ever. i put my little peta 'keep smiling' sticker on the front, and my address sticker on the inside cover in case it gets lost. ready to go!

my old notebook

page from first ad centre class (media channels)

bored

anyways, have to go get ready for school baaah! hope everyone's monday is awesome

soph

listening: loser - plasticines

summer mood

i cannot wait for summer. no school. warmth and sunshine. flip flops. no coat check. no staticky winter hair. sunglasses. dresses. popsicles and ice cream. bbqs and umbrellas. the smell of sunscreen on your skin. i love everything about summer and i wish it would last forever. this summer is going to be interesting for me i think. it will be the first summer that i stay in toronto. i'll be by myself, because my roommate is going home, but hopefully people will be around enough so i won't get lonely. i'll be working at the yacht club everyday, which i think will be lovely, as i'll be outside and by the water. it is also my champagne birthday this year. 21 on the 21st of july. wow. i'm looking forward to having some champagne with my friends and going roller skating at scooters! i'm excited to be staying in toronto, i feel like the city is more my home than ottawa now. there is so much more energy and creativity here, i feel like i fit in. my friend jess and i are also trying to plan a road trip out to the east coast. whether we fly or drive, we aren't sure yet, but we want to go for one or two weeks, surf, camp, shoot a ton of pics and maybe even try to make a short film or something to capture our adventure. i really hope it happens, i am missing the ocean and surfing a lot. 

seven more weeks of school. let's hope it goes by fast!

my foot before i got my tattoo... weird!

soph

listening: crazy for you  - best coast