in ad centre, we presented a pretty wicked campaign for lululemon. jacoub brought in an art director from grip, joel, whose sister i believe he said, worked in a high up position at lulu so like, no pressure or anything haha. anyway, it went well, and they said the copy was good so i was stoked! here's one of the print ads:
to see the rest of my campaign, check out my portfolio sophiehebert.ca
on the 19th, my friend vanessa and i took part in the globe and mail young lions competition. we got the brief at 9am on the saturday. it was for the stephen lewis foundation. they raise money and give it to grassroots organizations in africa helping communities deal with HIV/AIDS. they really are doing great things and it was exciting to be able to feel like we were maybe making a difference, even in the tiniest way possible! the brief was a bit hard to crack, as the target was extremely broad, and it had about four single-minded-thoughts... but i think we came up with something good! went to bed at 7am, just as russell was getting up to go to work lol
sunday we spent all day working on our typography project, a type heavy ad for clairol nice 'n easy root touch up. let me just say, gluing fake hair into letters on a page is extremely hard and not something i recommend for a sunday afternoon! anyways, that project was due yesterday, and all the sleeplessness paid off - i think it turned out really well!
needless to say, with all of this going on and many hours of sleep lost, i was beginning to lose my steam as the projects kept piling up. then, yesterday i got some good news.
a few weeks ago, i had applied to the adlounge next gen dinner series. it's going to be this big dinner with creative directors and people from ad agencies, pr agencies, and marketing communications in general. aka amazing networking opportunity! the application was pretty intense, which it should be, when trying to choose only about 60 people for such a great opportunity! so i dove in and filled it out. sent it off and sort of put it to the back of my head. anyways, last night i found out that i have made it to the next round! i have an interview on monday at 9:30 on king st. i am excited and nervous at the same time, but hey what do i have to lose? and i'll be meeting my friend allison afterwards for lunch (she has an interview at blammo the same day, go girl!!!) so at least if it goes really badly, i can comfort myself with a lovely vegan noodle bowl from fresh :) wish me luck!
today, after some running around and getting stuff printed for my book for monday, i went to school to work with my group on our upcoming ad centre campaign, for the mitsubishi imiev. i don't want to give anything away yet, but i think it is going to be really dynamic and interesting! stay tuned for deets :)
then, off to class for a presentation by TBWA president, Jay Bertram. man, that guy loves his job! TBWA sounds like a wicked awesome place to work. their philosophy is really interesting, and it seems like they have a lot going on right now. i never really thought about working there, i guess because huuuuuge agencies sort of intimidate me?, but the way he talked about it made it seem like everyone was really close and supportive. they are definitely on my list now ;) as part of his presentation, Jay went through a series of points on why advertising is exploding now, why it is the best time to be getting into it, and why it is the best job ever. like i needed more convincing? anyways, after that i squealed (in my head lol) just thinking about the future. i know, really cheesy, but i am beyond excited to get out there and start doing this for real!
now i'm home, not having started my essay for my politics elective, and room not cleaned, but i am in my pj's and ready with a cup of tea for a new episode of grey's anatomy! i'm feeling pretty happy that all the stress i was feeling is slightly lessening. it's still there, and will probably escalate again next week as we keep getting more assignments, but all i can do is think about the positive things and countdown to summer!!! going to guelph this weekend, so i think that will help me chill out big time... then back to it on monday! :)
hope everyone is doing well and not getting too stressed out! school is almost over guys, we got this!!
soph
listening: you - the pretty reckless
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