ahhh summer

although i can't exactly say the weather has been summery as of yet, it is indeed summer vacation. i'm done my third year of uni ... one year to go, i can't even believe it! i went home last thursday for the long weekend and had a great time seeing my family and friends. i met my new baby niece (well, my best friend's baby) madison. i haven't seen a baby in so long, i forgot how teeny tiny they are! so cute

proud auntie

stickin' her tongue out

maddy's little foot 

billy (her godfather) and i 

Other notable events that weekend: girls night on friday with all my friends from high school which was really fun! we all got together and just chatted like old times :) easter dinner with my family , and hanging out with one of my besties jess (www.jessicadeeks.com) we got ukuleles for our trip this summer, so she brought hers over and we jammed. learning how to play dog days are over! and then on sunday my friend nathalie came over and we watched a six part series on william and kate aaaaand the made for tv movie about them. i have to say, i was not into all that royal wedding crap before, but they really do have quite an interesting story and now i'm all about it! willz+kate 4ever <3

got back to t.o on monday night, just in time for gossip girl! tuesday was the next gen dinner at brassai. what an awesome night! i went with two of my friends from school Vanessa (@VmHeber) and Allison (@allisonemilyW) art director and account manager and we had a great time! Allison and i were sitting at the advertising table with subtej nijjar, the director of strategic planning at cp+b canada, and leslie ehm, founder of three training, who had run a workshop with us on thursday. it was awesome! sub, whose name he informed us, is jetbus spelled backwards (pretty cool haha), gave us a ton of insight into agency life, and told it like it was. i was one of two creatives at my table, the other being an AD. he told us that he doesn't believe in those titles anymore, everyone is an ideas person. i agree with that up until a point. yes we are all ideas people, but by no means can i go and write a sweet brief or comp up a layout the way an accounts person or art director could. hmm.. i feel like this could be a blog topic for future posts. anyways, i had a great time last night! it was hard to talk to the leaders of the tables because there were so many of us and so few of them! i ended up talking to a ton of students, which was really interesting and i'm glad i got to meet everyone :) 

today, i'm faced with an empty apartment (my roommate spending the summer in edmonton), a fridge with no food and lots of chores... what to do? watch the food network of course!!! not too much coming up, volunteering at the NABS (www.nabs.org) fundraiser tomorrow night at This Is London, you guys should check it out! some work to be done on my portfolio before may 26 ihai portfolio night, and starting work full time on may 24. other than that, hanging out and hopefully trying some new recipes and learning more song on my uke! if anyone is bored and wants to hang out or knows about cool stuff going on in the city, let me know! 

hope everyone's exams went well and that you're enjoying the first few days of freedom!

peace <3

soph

listening: lazy day - beach fossils

green light

wow. i feel like the past couple of weeks, i have only had one speed. GO! so much has been going on and i feel like i haven't even had a sec to sit down and write about it. well, let's see... got my first paycheck from the yacht club whooo! not like it wasn't gone in 1 day when i went grocery shopping or anything, but still, it is rewarding to see the results of your work :)

in ad centre, we presented a pretty wicked campaign for lululemon. jacoub brought in an art director from grip, joel, whose sister i believe he said, worked in a high up position at lulu so like, no pressure or anything haha. anyway, it went well, and they said the copy was good so i was stoked! here's one of the print ads:

to see the rest of my campaign, check out my portfolio sophiehebert.ca

on the 19th, my friend vanessa and i took part in the globe and mail young lions competition. we got the brief at 9am on the saturday. it was for the stephen lewis foundation. they raise money and give it to grassroots organizations in africa helping communities deal with HIV/AIDS. they really are doing great things and it was exciting to be able to feel like we were maybe making a difference, even in the tiniest way possible! the brief was a bit hard to crack, as the target was extremely broad, and it had about four single-minded-thoughts... but i think we came up with something good! went to bed at 7am, just as russell was getting up to go to work lol

sunday we spent all day working on our typography project, a type heavy ad for clairol nice 'n easy root touch up. let me just say, gluing fake hair into letters on a page is extremely hard and not something i recommend for a sunday afternoon! anyways, that project was due yesterday, and all the sleeplessness paid off - i think it turned out really well!

needless to say, with all of this going on and many hours of sleep lost, i was beginning to lose my steam as the projects kept piling up. then, yesterday i got some good news.

a few weeks ago, i had applied to the adlounge next gen dinner series. it's going to be this big dinner with creative directors and people from ad agencies, pr agencies, and marketing communications in general. aka amazing networking opportunity! the application was pretty intense, which it should be, when trying to choose only about 60 people for such a great opportunity! so i dove in and filled it out. sent it off and sort of put it to the back of my head. anyways, last night i found out that i have made it to the next round! i have an interview on monday at 9:30 on king st. i am excited and nervous at the same time, but hey what do i have to lose? and i'll be meeting my friend allison afterwards for lunch (she has an interview at blammo the same day, go girl!!!) so at least if it goes really badly, i can comfort myself with a lovely vegan noodle bowl from fresh :) wish me luck!

today, after some running around and getting stuff printed for my book for monday, i went to school to work with my group on our upcoming ad centre campaign, for the mitsubishi imiev. i don't want to give anything away yet, but i think it is going to be really dynamic and interesting! stay tuned for deets :)
then, off to class for a presentation by TBWA president, Jay Bertram. man, that guy loves his job! TBWA sounds like a wicked awesome place to work. their philosophy is really interesting, and it seems like they have a lot going on right now. i never really thought about working there, i guess because huuuuuge agencies sort of intimidate me?, but the way he talked about it made it seem like everyone was really close and supportive. they are definitely on my list now ;) as part of his presentation, Jay went through a series of points on why advertising is exploding now, why it is the best time to be getting into it, and why it is the best job ever. like i needed more convincing? anyways, after that i squealed (in my head lol) just thinking about the future. i know, really cheesy, but i am beyond excited to get out there and start doing this for real!

now i'm home, not having started my essay for my politics elective, and room not cleaned, but i am in my pj's and ready with a cup of tea for a new episode of grey's anatomy! i'm feeling pretty happy that all the stress i was feeling is slightly lessening. it's still there, and will probably escalate again next week as we keep getting more assignments, but all i can do is think about the positive things and countdown to summer!!! going to guelph this weekend, so i think that will help me chill out big time... then back to it on monday! :)

hope everyone is doing well and not getting too stressed out! school is almost over guys, we got this!!

soph

listening: you - the pretty reckless