free hugs! ... i mean... granola bars

well hello there! it certainly has been a while since my last post. with our portfolio show a mere 8 days away, i am surprisingly prepared. i am just waiting on two campaigns (one is in the works now) to put in, get my book printed and off we go! i really don't know why i'm so calm, everyone in my class is understandably scrambling to get everything done. must be florence's new album keeping me sane. i'm gonna go with that :) and... if anyone hasn't heard it... GO do that now! it is beautiful. what else can we expect from miss welch? 


this is my new dancey song: 
"spectrum"

anyways, all that aside, what i really wanted to write about was a wicked piece of DM i received in the mail last week. about 1.5 months ago, i found a promotion on the Kashi website where all you had to do was fill out your information and they would send you a free bar. i filled out the info, choosing blackberry as the flavour i wanted to receive. i pressed "send" and then forgot about it. i was only reminded when i saw the commercial which talked about the promotion, as well as the fact that if you didn't like it, the spokes-dude would eat the box. THE BOX! ew. well, knowing Kashi products very well, i knew that i would most definitely enjoy my free sample when it arrived. 

it was after one long tiring day at school when i checked the mailbox on the way in. low and behold... a box from Kashi! was i ever pumped

that was the front of the box, note the little bite mark die cut in the bottom right corner. such attention to detail! 

i opened up the box to find my blackberry bar tucked in there along with some info about the product and a call to action to visit the website, and i'm pretty sure you were supposed to vote for your favourite flavour. which i didn't do, not going to lie.

so i pull out the granola bar to eat it asap (i was starving) and omg! underneath is a coupon for a FREE BOX! baaaaah! ok all you fellow poor college students know how hard it is to afford healthy food when you have no money, so this was awesome for me to get! those kashi bars are like 5 bucks per box, so this was like christmas to me :)

all in all, i thought this was an aaaaawwwweeeeesssoommmeee thing for Kashi to do! way to tie in the tv spots, the online as well as drive future purchases with a free coupon. i was so happy, i told everyone about it. great word of mouth starter. so last week, when i went to buy groceries, i brought my coupon and got me some free granola bars. i was one happy camper thats for sure! one thing i am insanely curious about is how big their budget is. i can't even imagine how freaking expensive something like this must have been to execute. i really hope it pays off for them, Kashi is a great company that makes yummy healthy food. love it. 

that's my advertising-y bit for now :) 

also, just updated my website today, everyone please check it out! sophiehebert.ca

8 days till portfolio show! follow @CABAInterns2012 and use the hashtag #lastinterns

humberportfolioshow.com

happy daylight savings day 

soph

listening to: never let me go - florence + the machine

COME GET OUR BRAINS!

just a quick update on portfolio show situation:


portfolio website is live http://humberportfolioshow.com/ check it out 


twitter is also live @CABAInterns2012 follow us! #lastinterns


youtube channel up and running http://www.youtube.com/user/CABAInterns2012




spread the word!


peace
soph

stop . . . . portfolio time!

hiiiii everyone! so it has been about 1.23 million years since my last post, and i apologize. i tried starting this little youtube video adventure showing my portfolio pieces etc etc. i don't know how to use imovie so it was basically a complete failure. everything is moving along over here in caba. school is kicking my ass, as usual, as well as planning the portfolio show. we've been shooting videos and photos and all kinds of craziness. it's going to be awesome. on top of that, i have to re-write a tonnnn of stuff for my book, and do homework. so, needless to say, i'm going to be taking a bit of a break from this whole blogging thing for a while (until after nov 14th to be precise).  


anyways, quick preview of the insanity that is the class of 2012 apocalypse interns:

hammered on the pride of nova scotia

accounts

art directors

copywriters

so, this will be it for a while. hope everyone is kicking school's ass, not the other way around. for those of you with portfolio shows coming up, good luck! we're in this together :) 
for updates on the show, check out my tweets @sophie_hebert_ and soon there will be an apocalypse intern twitter up and running!




sophie, out.

one of a kind

last night, i went to a show at the horseshoe tavern on queen st. i am so excited about the music that i almost don't even care to write about the rest of the night, but i will because it was amazing. two of my friends leanne and jess (ns roadtrip partner in crime) came up from ottawa to see the show with me (that how awesome it was). we met up with my friend jenn and the four of us shivered our little tooshes all the way to fresh on spadina for a meal that was basically a religious experience it was that good. 


i split the jerusalem bowl with jenn (pretty sure i have blogged about its amazingness before, so i will spare you), leanne had the bbq burger as a wrap, and jess had the holiday wrap. now, these girls are by no means vegetarian, but to quote leanne "that was the best wrap i've ever had". see guys?! vegetarian food can be just as epic and delicious as non veg food, and it is much nicer to our animal friends :) 


anyways, we then headed over to the horseshoe to watch the show. met up with one of my classmates josh and a few of his buddies. he had literally walked into a tree moments before and had a goose egg forming on his head that was in the shape of harry potter's lightning scar. it was priceless and i made fun of him the whole night for it! 

the first band to go on was july talk. jenn's friend's boyfriend, eamon mcgrath, plays in the band aside from having his own amaaaazing solo act that you guys definitely should check out. saw him perform live at the silver dollar room in the spring and he is super talented. july talk was really great, catchy, and had a ton of energy. you could tell that they weren't just playing music but actually performing and having a great time doing it. sort of a country, bluesy mix they really pumped up the crowd and had everyone dancing and stomping their feet. 

after a short break to move around all the equipment, it was time for the coppertone! if you haven't heard the coppertone before, i am telling you; get your ass on youtube and look her up. that girl can fucking rock. lead singer amanda zelina puts her heart and soul into the performance. her guitar playing is amazing and she has the kind of voice that sounds perfectly gritty during a bluesy rock song, but during the slower numbers it softens, still maintaining just the right amount of bad-assery. not to mention that she is hot as hell. huge girl crush. josh told me about 5 times that he would marry her right then and there. 


we were standing literally front and centre, so we could see everything, including the set list. i was waiting to hear the song 'black water' which is my all time fave coppertone song. it was third on the list. i basically went nuts when it started, i was so happy i couldn't even handle it. there are very few bands i get this way about, and the coppertone is definitely one of them. they sound better live than they do recorded, and i haven't heard many bands that i can say that about.  i am still so stoked about it today, and it has taken me like 45 minutes to write this blog post because i couldn't even put the feeling into words. 

in short; the coppertone is an amazing band, and if you like bluesy rock type music at all, please do me a favour and listen . . . then come thank me. 


as soon as they were done, i went up to her and told her how great the performance was and how i was basically crying i was so happy. she seemed super down to earth and totally chill, not even realizing how many minds she had just blown haha then i went over to the merch table to buy a shirt. was going to buy the ep but i don't have a record player booo 

the set list!

then the headliner, the dirty mags came on. the lead singer was about 7 feet tall and looked like he was trying to be russell brand (skinny jeans, pointy shoes, shaggy hair, blazer) it was funny because it made me feel soooo small! i mean, i always feel small at shows because i'm like always the shortest person there, but he was like a giraffe! it was crazy. they were really great too, although we didn't stay for their whole set cause we were sooo tired, and there was a mosh pit and we didn't want to get stuck in it. although i did for a second and it was really scary lol josh and his friends basically started it and i was trying to get by before they started their next song, but he dragged me in ahhhh! i guess now i can say that i was in a mosh pit? lol quite the experience. 


all in all, it was an amazing night. great friends, great food, great music. i had never been to a show at the horseshoe. i really liked the venue, how it was set up and the all around vibes i was getting from the place. now after all this time trying to get my thoughts into words, i'm gonna say bye, go get ready for class and get back to the real world ;) 


happy friday everyone! 
PEACE
soph 


listening: nighttime wishes - the coppertone


PS. starting a new project in regards to my portfolio... stay tuned to my youtube channel for more deets! 

bffs 4everzzz

just wanted to share this photoshop creation masterpiece with everyone. even though i should be doing readings for soc, i thought this would be more important....

paaahaha hope everyone else had just as productive of a monday as i did ;)


PEACE! 
soph

visual identity

hello everyone! happy sunny Sunday and VegTO Vegetarian Food Festival weekend! yahoooo :) this weekend has been pretty awesome so far. went out with my class on friday for 90s night at the wreckroom which was totally fun! then on the way home, we stopped at sneaky dees for some food. i can't believe that i got sneaks dinner two days in one week. can't even handle it haha! saturday i spent, well... recovering. later that evening, my gal vanessa and her bf russell came over and we went and got some apps at kelseys. and i swear to you, selena gomez was sitting on the patio, no lies. russell did the whole "im taking a pic of you soph, but actually pointing the camera at selena's doppelganger" thing. it was sketchy and silly, and i felt like a massive creep, but it was hilarious. we blared "love you like a love song" on the way home and sang our lungs out.

woke up a bit too late today, waiting for the rogers guy to come and fix our internet/cable (getting a cheap-o student package whoo!) and then probably gonna go down to the harbourfront with my pal and fellow veggie allison for the vegetarian food festival. saw another caba's pic of the vegan dessert table yesterday and that's what convinced me that it is something i can't miss haha those desserts looked amazing!

anyways, the whole point of this post... a couple months ago, i signed up for the beta version of vizualise.me, a website that uses your linkedin info to create an infographic of your resume. cool, right? so i had totally forgotten about it until today when i received the email with the sign in code. so, here is my resume check it out! vizualize.me - Sophie's profile

the website is super easy to use, allowing you to choose from several layouts, then you can change the fonts, colours etc. and you can add jobs/education/whatever and also edit the description, but it pulls everything from your linkedin so if you're happy with what's up there then you don't really have all that much editing to do.

thought it is a cool concept, and a hell of a lot more fun than reading a boring ol' resume on a white piece of paper :) just wanted to share it with everyone! for those interested, the website is vizualise.me and the sign in code is vizme

everyone enjoy your sunday, i know i will! :)
smileeeeee

soph

listening to: you make me happy - sophie madeleine

the times they are a-changin'

well helloooo there! happy friday my lovelies. hope the first week of school has treated you all well. on my first day, i could tell that my mind/body was definitely still in summer mode and was rebelling against me trying to get ready in the morning. i stubbed my toe, dropped my mascara on the floor, dropped frozen fruit on the floor when i was trying to make my smoothie and then apparently, i've regressed to infancy and forgotten how to drink from a cup, because more of the smoothie ended up on my face than in my stomach. and that was all before 9am and my advanced flash class.... oh boy!! haha

the class was alright, if not slightly intimidating (computer programming and me do not mix, we have a sort of oil and water relationship) but i managed to make a flash animation of a bunch of shapes swirling around and a tiny kitten going across the screen while slowly turning pink. it was a small accomplishment, but something it was quite rewarding, being able to do something that you thought you'd never be able to do in a million years!

then i came home on break with my roommate, and tried to figure out our lame internet situation while eating lunch. we ended up going with this rogers student deal thing for 65, in which we get really shitty cable tv (ch 2 - 28) but super fast internet! sooo i'd say it's worth it because we can just watch all of our tv online. phewf problem solved. no more dropped connections.

then was my sociology of technology class. i think it is going to be really awesome. the prof seems like he really knows what he is talking about, and he is funny and interesting to listen to. reminds me of good old mr. morden, if any of my high school friends are reading this ;) love him.

after class, the plan was to go to sneaks for some late dinner nachos and then go upstairs to dance our butts off. best plan ever i'd say. for those of you who don't know me, i am a huge lover of sneaks. i know, i know, it's a dive bar, it's disgusting blah blah blah. make fun of me all you want, but i think all of its flaws are what gives it its charm, i love the food, and i love all the plaid wearing, pbr drinking, beardy hipster boys... so there. lol.

anyways, the girls were over pre-departure, having a few little celebratory dranks (for finishing our last first day whoo!) and i noticed that something had changed. we were still talking and laughing like we normally did. but it was what we were talking about that really struck a chord in me. no longer were we talking about new bands, shopping, shoes and gossip like we normally did. we were talking about weddings. weddings for god's sakes! we are 21 years old, wtf are we doing talking about weddings, mortgages, and the number of babies we want to have eventually?!?! as appalled as i was, i found myself drawn into the conversation like a moth drawn to the flame. i think that over the summer, something changed inside all of us. that realization that yes, we only have one more year of school left, and after that we are grown ups. adults. "mature." this stuff is actually going to be our reality pretty soon. i think it freaked me out so much because i think the end of school is really that time in which your childhood ends. you can't dick around anymore, stay up till all hours of the night, get up at 11 and roll into class in sweats. this is real life, and it's starting soon. (i want a big poofy wedding dress and 1 baby, most likely adopted haha) 

randy <3

i'm going to take a guess and say that most fourth years are feeling this way, and i'm sure my anxiety is going to rise as each month goes by and we get closer and closer to adulthood haha. just needed to vent about it! today is my first ad centre class, the sun is shining, and it's friday. what could possibly be bad about today? :)

tgif ladybugs! enjoy your sunny day
soph